When we started with MOTHR EARTH PROOF® organic skincare ritual, we noticed in our research that the market is full of green washing and marketing campaigns that trouble our vision a bit on what natural skincare is.
Here is a small navigation guide
'Ready? okay, here it comes!'
VEGAN in the original sense of the word means 100% PLANT BASED
- The word vegan is used for all kinds of unnatural ingredients. Such as plastics, synthetics, harsh chemicals, plastic shoes, jackets, unnatural skincare, etc. Originally the word vegan meant plant based as opposed to ingredients that where animal derived. Of course unnatural ingredients are never animal derived, but for sure they are not plant based either. So focusing on one part of the story, many skincare and fashion brands sort of misused the word vegan to make their customers feel good about themselves buying Vegan products. Now you know, that checking the ingredient list is absolutely necessary to be sure that your product is truly vegan and therefore plant based. Also check if the glycerin is plant based instead of animal derived, and also check if the hyaluron is plant based, sometimes named vegaluron. On skin deep you can check all your ingredients.
The word natural means a product is natural between 0,1% and 100%
- The word natural is not protected, and means something between 100% natural and 0,1% natural. Large marketing departments of brands know that their customer will likely buy their products if they name their 1% botanicals in the skincare products they sell. You can always check the ingredients list. Ingredients that are on top of the list are used in large amount and decrease in amount the lower they are in the list. The lowest mentioned ones are the 0,01 to 1% ingredients. The ingredients that are on top of the list are in many cases very cheap filler ingredients, that just don’t do so much for your skin in the caring sense, but can disbalance and harm your skin.
Beware of the green color packaging
- The color green is used on many care and skincare packaging, suggesting on the unconscious level - marketing works on - the product is full of natural and plant based ingredients. But if you check the ingredient list the green packaged skincare product may be 100% synthetic. So be ware of the use of the green color.
Don’t be afraid to try for yourself how you will use a product
- Marketing departments of large skincare brands want you to believe that you cannot use a night creme during the day. Or a day creme during the night. Or an eye creme on your cheeks or lips or décolleté. More specific products can be sold if you believe this.
Don’t underestimate the connection between your diet and your skin health and appearance
- If you want to look good, you have to eat healthy. Unfortunately this is not common knowledge. And many of us still think there is no or only a very minor connection between their acne and inflammation outbreaks and their diet. But believe me as a skincare expert there is a direct and almost immediate connection and effect between what you eat and even the smallest pimpel outbreak. If you eat fatty foods, not easily digested foods (cold and raw), unnatural and processed foods with too many ingredients, next day or two, it will show. So a healthy diet, depending on your climate and body condition and constitution, like mentioned in Ayurveda and Traditional Eastern Medicine is very important to keep that healthy even and clear skin. Yet if you think there is no connection between your diet and your skin health, then you can keep creating your own problem, without ever knowing it and seeking for help in the cosmetic industry, being able to sell you all kind of products you might not need if you change your diet.
Our MOTHR EARTH PROOF® philosophy states that your skin is a dynamic reflection of what you eat, how you feel, breathe, move, how much thoughts you have, and how balanced you are.
WE BELIEVE IN THE POWER OF NATURE
It is our mission to connect active people to the power of nature by our 4 step skincare ritual.
CHOOSE NATURE
